WE SHOWED UP
We introduced our beta-line of performance, compression-based, hot and cold therapy garments to some of the most dedicated athletes in New York City in the weeks following the 2016 NYC Marathon.
Appreciating their sacrifice that comes with training at a high level while balancing a career and a healthy home, we set out to find out how they balanced it all and how we could help them overcome any challenges.
These athletes embraced our brand, found our hot and cold therapy approach beneficial and were in alignment with our philosophy on preparation and recovery.
They told us that our beta product changed their behavior, getting them to ice more frequently because we had simplified the process — and ultimately their lives.
They also told us they were remaining in their Snapbac tops and bottoms for longer stretches of time than their other training gear because they could warm up and recover in our garments.
Their constructive feedback: they wished our garments were designed with less bulk and more functionality so they could be worn during intense training sessions — not just pre and post workout.